Capra Growth
Services

Everything your local presence needs

Eight services, one accountable person. Each one below lists exactly what's included and who it's a fit for, so you can tell what you need before we talk.

Website Design & Build

A fast, mobile-first website built to turn visitors into phone calls and booked jobs.

Good fit if: Your site is older than your truck, looks broken on a phone, or has never produced a lead you can point to.

What's included

  • Service pages and service-area pages written for the neighborhoods you work in
  • Click-to-call and contact forms wired straight to your phone and inbox
  • Analytics and call tracking, so you know which pages produce leads
  • Hosting, security, and monthly updates handled for you
  • You own the domain, the code, and every account

Local SEO

Rank for the searches that matter in your service area, on Google and in AI answers.

Good fit if: Competitors outrank you on Google Maps and search, or your traffic is flat while theirs grows.

What's included

  • Keyword research based on what your customers actually type
  • On-page optimization of every service and area page
  • Structured data (schema) so Google and AI assistants read your business correctly
  • Technical fixes: speed, mobile, crawling and indexing
  • Monthly ranking and traffic report in plain English, including how you appear in AI assistants

Content & Blogging

Local articles that answer the questions customers ask before they call, written to rank on Google and get quoted by AI assistants.

Good fit if: Your blog hasn't been touched in a year, or someone's offered you a stream of auto-published AI posts and you're nervous about what they'll say.

What's included

  • A monthly content plan built from real search demand in your market
  • Articles on local topics: state requirements, regional risks, the towns you serve
  • Drafted with AI, then edited and fact-checked by me before you see it
  • Nothing goes live until you approve it, so no claim your business wouldn't make
  • Each article shared to your Google Business Profile and social channels

Listing Management

Your Google Business Profile and directory listings, accurate and optimized everywhere.

Good fit if: Your phone number or address shows up differently around the web, or you moved, renamed, or added a location.

What's included

  • Google Business Profile fully built out: categories, services, photos, hours, posts
  • Name, address, and phone corrected across 25+ directories
  • Duplicate and outdated listings removed
  • Daily monitoring for unauthorized changes to your profile
  • Quarterly re-check of every listing

Review Management

A steady stream of five-star reviews, and a professional response to every one.

Good fit if: You have fewer reviews than competitors, unanswered reviews, or a bad one you're not sure how to handle.

What's included

  • A simple review-request process your crew can run from the job site
  • A response to every review within one business day, in your voice
  • Monitoring across Google and the major directories
  • Monthly summary of what customers keep mentioning, good and bad
  • Best reviews turned into website and social content

Social Media Management

A consistent, professional presence on the platforms customers check before they call.

Good fit if: Your last post is from two years ago, or the account exists but nobody owns it.

What's included

  • A monthly content calendar you approve in five minutes
  • Posts on the platforms that fit your business: Facebook, Instagram, LinkedIn
  • Job photos and customer reviews turned into posts
  • Google Business Profile posts that support your local SEO
  • Comment and message monitoring

Fractional CMO

A part-time head of marketing: one person who sets the plan, runs the vendors, and reports to you.

Good fit if: You're paying for several marketing services and nobody owns the results, or you've outgrown doing marketing yourself but aren't ready for a full-time hire.

What's included

  • A 90-day marketing plan tied to the numbers you care about
  • Budget allocation across SEO, ads, content, and reviews
  • Oversight of the vendors and tools you already pay for
  • A monthly check-in and one report covering every channel
  • Help hiring when it's time to bring marketing in-house
Who it's for

Built for businesses that win locally

Independent insurance agencies first, plus contractors, engineers, dentists, and other local firms. Any business whose customers search "near me" and then check the reviews before they call.

How I work with insurance agencies →

  • You rely on your local reputation to win work
  • Your website is outdated or doesn't bring in leads
  • Competitors outrank you on Google Maps and search
  • Reviews are inconsistent, unanswered, or too few
  • You'd rather run your business than learn marketing
How it works

A simple path to more local customers

  1. 1. Audit

    I review your website, rankings, listings, reviews, and how you show up in AI answers against your top local competitors, and show you exactly where the gaps are.

  2. 2. Fix the foundation

    Website improvements, listing cleanup, and review workflows get built first, so every marketing dollar afterward works harder.

  3. 3. Grow & report

    Ongoing SEO, content, and review generation, with monthly reporting on calls, leads, and rankings.

Also available

Beyond local marketing

Custom software & AI development

Business apps, phone apps, and automations built with AI-accelerated development. Shipped in weeks, not quarters.

Learn more →

Revenue operations for B2B teams

Sales and customer success operations for teams whose growth is outpacing their process.

Learn more →

Not sure which you need?

Start with the free audit. I'll tell you which of these would actually move the needle for your business, and which you can skip.

Request your free audit